Our story
Swedish candy
& beyond
We are the well-traveled friend with great taste who brings you back something you have never tried.
It started in Sweden
Sweden is candy country. Swedes eat roughly 33 pounds of candy a person a year — more than almost anyone on earth — and they have built a whole ritual around it. Every Saturday, families fill a bag together. It is called lördagsgodis: Saturday sweets. The pick-and-mix wall it comes from is called lösgodis.
We fell in love with that ritual — the color, the variety, the permission to try something new — and we wanted to bring it here properly. Not a knock-off. The real thing: authentic imports, chosen piece by piece, presented beautifully.
Then we kept going
Once we started sourcing from Sweden, we could not stop at the border. Denmark and Finland came next, then Italy, Belgium, the Netherlands, Germany, Spain and France. Then the rare and the viral — sweets we spot going up in other countries and track down before they are easy to get here.
Once we started sourcing from Sweden, we could not stop at the border. Denmark and Finland came next, then Italy, Belgium, the Netherlands, Germany, Spain and France. Then the rare and the viral — sweets we spot going up in other countries and track down before they are easy to get here.
What we believe
Candy should be a small adventure. It should be beautiful to look at, made with real ingredients, and worth telling somebody about. And discovering it should feel like a friend handing you something and saying trust me, try this.
Our promise
Every interaction with Swedie feels special, exciting and worth discovering. Authentic imported product, thoughtful curation, beautiful presentation, and a team that genuinely wants to find your thing — every time.
Our essence
Elevated indulgence, made accessible.
The people behind it
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